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18.01.2018 15:30h - 18:00h German Chamber of Commerce, Unit 0818, Landmark Tower II, 8 North Dongsanhuan Road, Chaoyang, 北京市朝阳区东三环北路8号, 亮马河大厦2座0818室, 中国德国商会, 100004

Seminar - e-Commerce from a Legal Perspective

E-Commerce is a hot topic, and hence already widely discussed. This Seminar offers the opportunity, to not only learn about e-Commerce from a business point of view, but moreover find out about crucial aspects and challenges of e-Commerce from the perspective of Law.
Join this Seminar to get valuable insights on two focus topics within e-Commerce, presented by Mr. Albrecht and Mr. Gorris, both experts in this field.

Topic 1: Legal problems In the Chinese e-commerce market
- Entry models into the Chinese e-Commerce market
- Legal issues when entering the Chinese e-Commerce market
- IPR Protection
- Take Down-Procedure of online shops

Topic 2: E-Commerce Platforms like Tmall and companies’ strategies to succeed on it
Learn about the three crucial factors for companies in regard to e-commerce: Brand Awareness, Key Account Status, Partner Selection and related questions, developments and implications.

Mr. Daniel Albrecht is a German attorney at law and Managing Counsel of Starke. Besides, he works as a Guest Professor for civil law at the China University of Political Science and Law (CUPL) in Beijing and is also external expert on the EU China IPR SME Helpdesk and member of the board of the German Chamber of Commerce in North China. Mr. Albrecht specializes in corporate law, commercial law as well as trademark law. He also assists his clients in drafting and negotiating complex contract documentation and published several articles about Chinese IPR and E-Commerce matters.

Mr. Robbert Gorris is currently Business Development Manager at Sovereign China. He provides companies with experience in market entry strategy for China. He provides them with his knowledge of the Chinese market gained during his 8 years in China working with SME’s aiming to enter China. Before joining Sovereign, Robbert was General Manager at the Belgium, Netherlands Luxembourg Chamber of Commerce in Beijing (BenCham). During his time with BenCham, he was involved in many business delegations visiting China from a diverse range of industries and held different board positions. He was board member of the EU SME Centre in Beijing and of the accreditation board of Belgium Luxembourg Chambers of Commerce abroad based in Brussels. Mr. Gorris holds a BA Degree in Business administration and an MBA in Change Management from the Rotterdam School of Management in the Netherlands. During his studies, he won a scholarship to study at the National Chengchi University in Taipei. There he worked on his Master Thesis on cultural difference in the meaning of trust by analyzing the cultural difference in word association.

Language: English

15:30 - 15:50 Registration
15:50 - 16:30 Presentation on topic 1 by Mr. Albrecht and Q&A
16:30 - 17:30 Presentation on topic 2 by Mr. Gorris and Q&A
17:30 - 18:00 Networking

Fee: German Chamber Member: RMB 100 | Non-Member: RMB 200

Venue: German Chamber of Commerce, Unit 0818, Landmark Tower II, 8 North Dongsanhuan Road, Chaoyang
北京市朝阳区东三环北路8号, 亮马河大厦2座0818室, 中国德国商会, 100004

Contact: Ms. Jessica Huang I I +86 (0)10 6539 6663

Registration: until January 17, via here

Please note: In case you registered but cannot attend, please remember to cancel your reservation 24 hours in advance - otherwise a no-show fee will be applied and you will be invoiced for the event.

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